"It’s win-win-win: developers sell condos faster...Brands get licensing fees, a cut of sales, and a ton of free marketing. And buyers...get the assurance that a company they adore and trust has signed off on the design and finishes." (Featuring insight from Master Brokers Forum member Karen Elmir; article link below.) http://www.curbed.com/article/miami-luxury-towers-branded-residences.html